I argued a few weeks ago that Facebook’s Like button got the incentives and multiplicities wrong, leading to a social experience that feels very isolating. There are simply too many sites for us to Like, and too few of my friends doing the Liking. Well, let’s adjust those incentives.
I’d like to introduce you to my prototype revised Like button, the FIRST!!!1 button:
For any of you who can’t see the image, that’s right — just change the word ‘Like’ to ‘First!!!1′.
Changing the game from “do my friends want to see this?” to “did I see this before any of my other friends got here?” will work much better, methinks. Now it’s actually a good thing if none of your friends have Liked the page yet. What’s more, you get implicit cool points for being on the bleeding edge of Internet culture. Think of what it would mean if you were the first, second, or third person in your entire social network to have Liked the Rickroll video.
Alright, who’s going to FIRST!!!1 in the comments?